This rebranding project was for a local brand called Bloom Fresh, which specialises in delivering fresh, organic juice sourced locally. The previous branding lacked the energy and vibrancy that reflected the freshness of their product. To revitalise the brand, I introduced mascots for each flavour, embodying the unique taste and freshness of the juices. I chose a dynamic colour palette to infuse the brand with liveliness and appeal, ensuring it resonates with customers and evokes a sense of freshness and flavour. The goal was to create a brand identity that feels as vibrant and refreshing as the product itself.