I created the full branding for Creative Minds, a kindergarten that celebrates individuality, creativity, and child-led learning. The identity includes a playful logo system and a custom mascot. A shapeshifting, colour-changing character that reflects the emotions, curiosity, and imagination of every child. Inspired by the school’s values of uniqueness, inclusion, and nature-based education, the branding avoids typical clichés and instead uses organic shapes, soft yet vibrant colours, and dynamic visual storytelling.