Gatsot is a mobile app that helps users save money by showing the cheapest prices for everyday products, based on real-time receipt uploads from the community. The app needed a playful yet smart visual identity that would make price-hunting feel fun, social, and rewarding.

The concept of "greedy but clever savings" inspired the core character — a crab, known for its association with greed (a playful nod to Mr. Krabs from pop culture). The crab icon is not only distinctive but also reflects the app’s function: hunting for the best deals and holding onto savings.